You may have had your landscaping business for a while or perhaps you have just opened your company. You will need a way to promote it, and while traditional advertising is great and will get you some customers, you want to take it to the next level. How can you sell your landscaping services to potential customers in ways you might not have thought of before?
One of the most powerful tools you can use to advertise your landscaping business is by using Facebook. The majority of people in the United States has a Facebook account, meaning your potential to reach the right customers for you goes up more than by simply advertising in your local newspaper.
You can create a Facebook account for your business, add pictures and videos, answer questions about your services and communicate in real time with those interested in hiring you.
Facebook also has a great return on investment when you use their ad space. It will be the cheapest and widest reaching way to advertise for your company.
Sponsored Ads on Google
It's great to get Google to index your website, but you might be competing with hundreds of other landscaping companies in your area. When you pay for Google Adwords, you can get your website to appear on the top of the search results. This means potential customers will see your website before they will see any others.
Sponsored Ads or Pay-Per-Click ads are good for your budget too, as you only have to pay for the ad if someone clicks on it and heads to your site.
Once you have created your website, you need to direct people to it. This is where content marketing comes in handy. This can come in several different ways. You can either write for yourself or hire a company or freelancer to write articles on landscaping, lawn care, or anything you can think of that customers might be interested in knowing about your business, and then place links with that article that direct them back to your website.
You can also create video content or podcasts in which you answer potential customer's questions, talk about your business and maybe even take the viewers along with you on-the-job so they can see how you work and what they can expect.
When potential customers see for themselves your knowledge and even see your employees and yourself on-the-job, they are more likely to convince them to become a paying customer for you. For more information, contact a company like Wilson Garden Center & Landscaping.